Terms and Conditions

GENERAL TERMS AND CONDITIONS OF USE AND PURCHASE — HYPESTORE ONLINE STORE

Last updated: 01.05.2026

1. Trader Information

These General Terms and Conditions govern the relationship between:

"Omicron Asset Management" EOOD (trading as Hypestore)

  • Company Registration Number (UIC): 206190131
  • Registered office and business address: 70 Dunav Street, 3rd floor, Serdika District, 1202 Sofia, Bulgaria
  • VAT Number: BG206190131 (VAT-registered as of 25.09.2024, pursuant to Article 100(1) of the Bulgarian VAT Act)
  • Email: support@hype-store.eu
  • Website: https://hype-store.eu
  • Managing Director: Kaloyan Stoychev
  • Registration: The company is entered in the Commercial Register and the Register of Non-Profit Legal Entities maintained by the Registry Agency of the Republic of Bulgaria.

hereinafter referred to as the "TRADER", and any natural person aged 18 or over who visits, uses, or places an order through the website, hereinafter referred to as the "CONSUMER".

These General Terms and Conditions are drafted in accordance with the Bulgarian Consumer Protection Act (CPA), the Bulgarian Act on the Provision of Digital Content and Digital Services and on the Sale of Goods (APDCDSSG), the Electronic Commerce Act, Regulation (EU) 2016/679 (GDPR), Directive 2011/83/EU on consumer rights, and Directive (EU) 2019/771 on the sale of goods.

2. Definitions

  • "Consumer" — any natural person acting for purposes outside their trade, business, craft, or profession.
  • "Goods" — any tangible movable item offered for sale through the Website.
  • "Distance Contract" — a contract concluded between the Trader and the Consumer without their simultaneous physical presence, through the use of distance communication means.
  • "Order" — an electronic statement made by the Consumer declaring their intention to purchase specific Goods.
  • "Website" — the electronic platform accessible at https://hypestore.bg.

3. Scope and Acceptance of Terms

3.1. These General Terms and Conditions apply to all sales contracts concluded between the Trader and Consumers via the Website.

3.2. By ticking the box "I have read and accept the General Terms and Conditions" when placing an order, the Consumer declares that they have read, understood, and accepted these General Terms and Conditions in their current version.

3.3. The Terms are made available to the Consumer prior to the conclusion of the contract on paper or another durable medium in a manner that allows their storage and reproduction.

4. Registration and User Account

4.1. The Consumer may place an order as:

  • a registered user — by creating a user account;
  • a guest — without registration, by providing the necessary data for the fulfilment of the order.

4.2. Upon registration, the Consumer provides the following data: first and last name, email address, telephone number, delivery address, and password. The data is processed in accordance with the Trader's Privacy Policy.

4.3. The Consumer is obliged to provide accurate and up-to-date information. If false information is found, the Trader has the right to refuse the order and/or close the user account.

4.4. The Consumer is responsible for keeping their username and password confidential.

5. Conclusion of the Contract

5.1. The information about Goods on the Website constitutes an invitation to make an offer, not a binding offer.

5.2. By submitting an Order by clicking the "Order and Pay" button, the Consumer makes a binding offer for the conclusion of a sales contract.

5.3. Immediately after submitting the Order, the Consumer receives an automatic confirmation of receipt at the email address provided. This confirmation does not constitute acceptance of the offer and does not result in the conclusion of the contract.

5.4. The contract is deemed concluded at the moment when the Trader sends the Consumer an email confirming the processing and dispatch of the Order.

5.5. Before submitting an Order, the Consumer has the right and opportunity to review the selected Goods, the total value of the Order (including VAT and delivery costs), the payment and delivery methods, and to correct any input errors.

5.6. The contract is concluded in Bulgarian. The contract text (Order) is stored by the Trader, and the Consumer may request a copy by contacting the Trader at the email address provided.

6. Prices and Payment

6.1. Prices

6.1.1. All prices on the Website are stated in Euros (EUR) and include VAT in accordance with applicable legislation.

6.1.2. Prices do not include delivery costs, unless expressly stated otherwise. The exact delivery cost is calculated at checkout and displayed before final confirmation of the Order.

6.1.3. The valid price for a specific Order is the price displayed on the Website at the time the Order is submitted.

6.1.4. For promotions and discounts, the Trader indicates the lowest price of the Goods during the 30 days preceding the discount, in accordance with Directive (EU) 2019/2161 (the "Omnibus Directive").

6.2. Payment Methods

The Consumer may pay for the Order using one of the following methods:

  • Credit/debit card (Visa, Mastercard, Maestro)
  • Bank transfer
  • Cash on delivery (available only for deliveries within Bulgaria)
  • Apple Pay, Google Pay

6.2.3. Payment is made at the time of submitting the Order, except for cash on delivery, where payment is made upon delivery.

6.2.4. Online payment processing is carried out by a licensed payment service provider. The Trader does not store payment card data.

7. Delivery

7.1. The Trader delivers within the territory of all Member States of the European Union.

7.2. Delivery times are indicated for each item and at checkout. Standard delivery times are:

  • For Bulgaria: 2–5 business days
  • For other EU Member States: 5–14 business days

7.3. Delivery times begin running on the day following the conclusion of the contract (for card/bank transfer payments — after the funds are credited to the Trader's account).

7.4. The maximum delivery time does not exceed 30 days from the conclusion of the contract, unless the parties expressly agree otherwise.

7.5. If the Trader fails to deliver the Goods within the agreed period, the Consumer may set an additional reasonable period for delivery. If this period is also not met, the Consumer is entitled to terminate the contract and receive a refund of any amounts paid.

7.6. Deliveries are carried out by licensed courier companies. The Consumer receives a tracking number by email.

7.7. The delivery price depends on the destination country and the weight of the parcel. The exact amount is shown before the final confirmation of the Order.

7.8. If delivery cannot be completed for reasons not attributable to the Trader, the courier company will make a further attempt in accordance with its own terms. After all attempts have been exhausted, the parcel is returned to the Trader and the Order is deemed terminated.

8. Transfer of Risk

8.1. The risk of loss of or damage to the Goods passes to the Consumer at the moment when the Consumer or a third party designated by the Consumer (other than the carrier) physically takes possession of the Goods.

8.2. Where the carrier is chosen by the Consumer and was not offered by the Trader, the risk passes to the Consumer at the moment the Goods are handed over to the carrier.

9. Right of Withdrawal (14-day Cooling-off Period)

9.1. Right of Withdrawal

9.1.1. The Consumer has the right to withdraw from the contract without giving any reason within a period of 14 days from:

  • the day on which the Consumer or a third party (other than the carrier) designated by the Consumer takes physical possession of the Goods;
  • in the case of multiple Goods ordered together but delivered separately — the day of receipt of the last item;
  • in the case of Goods consisting of multiple lots or pieces — the day of receipt of the last lot or piece.

9.1.2. To exercise the right of withdrawal, the Consumer must inform the Trader of their decision by means of an unequivocal statement (e.g., a letter sent by post or email), using the following contact details:

  • Address: 70 Dunav Street, Sofia, Bulgaria
  • Email: support@hype-store.eu

9.1.3. The Consumer may use the standard withdrawal form (Annex 1 to these Terms), but this is not mandatory.

9.1.4. The deadline is met if the Consumer sends the communication concerning the exercise of the right of withdrawal before the expiry of the 14-day period.

9.2. Effects of Withdrawal

9.2.1. If the Consumer withdraws from the contract, the Trader shall reimburse all payments received, including standard delivery costs (but not any additional costs resulting from the Consumer's choice of a delivery method other than the cheapest standard one), without undue delay and no later than 14 days from the day the Trader is informed of the decision to withdraw.

9.2.2. Reimbursement will be made using the same means of payment as the Consumer used for the initial transaction, unless the Consumer expressly agrees otherwise. The reimbursement is free of charge for the Consumer.

9.2.3. The Trader may withhold reimbursement until the Goods have been received back, or until the Consumer has supplied evidence of having sent the Goods back, whichever is the earliest.

9.2.4. The Consumer must return the Goods to the Trader without undue delay and no later than 14 days from the day on which the Consumer communicates the withdrawal decision.

9.2.5. The direct costs of returning the Goods shall be borne by the Consumer.

9.2.6. The Consumer is liable only for any diminished value of the Goods resulting from handling other than what is necessary to establish the nature, characteristics, and functioning of the Goods. In other words, the Consumer may inspect and examine the Goods as they would in a shop, but may not use them.

10. Exceptions to the Right of Withdrawal

In accordance with Article 57 of the Bulgarian Consumer Protection Act, the right of withdrawal does not apply to:

10.1. Goods made to the Consumer's specifications or clearly personalised.

10.2. Goods which are liable to deteriorate or expire rapidly.

10.3. Sealed Goods which are not suitable for return due to health protection or hygiene reasons and were unsealed after delivery.

10.4. Goods which, after delivery, are inseparably mixed with other items.

10.5. Sealed audio or sealed video recordings or sealed computer software, which were unsealed after delivery.

10.6. Newspapers, periodicals, or magazines (with the exception of subscription contracts).

10.7. Digital content not supplied on a tangible medium, where performance has begun with the Consumer's prior express consent and acknowledgement that they thereby lose the right of withdrawal.

11. Statutory Guarantee of Conformity (2 Years)

11.1. The Trader supplies Goods that conform to the sales contract in accordance with the requirements of the APDCDSSG and Directive (EU) 2019/771.

11.2. The Consumer has the right to submit a claim within 2 (two) years of receipt of the Goods for any lack of conformity with the contract that existed at the time of delivery or that manifests itself subsequently.

11.3. Presumption: Any lack of conformity which becomes apparent within one year of delivery is presumed to have existed at the time of delivery, unless the Trader proves otherwise.

11.4. In the event of non-conformity of the Goods, the Consumer is entitled to choose between the following remedies:

  • Bringing the Goods into conformity by repair or replacement — free of charge for the Consumer and within a reasonable period (no more than 1 month);
  • A proportionate reduction of the price;
  • Termination of the contract and refund of the amount paid.

11.5. The right to a price reduction or termination of the contract may be exercised when:

  • repair or replacement is impossible or disproportionate;
  • the Trader has not completed the repair or replacement within a reasonable period;
  • a new lack of conformity appears despite the Trader's attempt to bring the Goods into conformity;
  • the lack of conformity is so serious as to justify immediate price reduction or termination;
  • the Trader has declared, or it is clear from the circumstances, that the Trader will not bring the Goods into conformity within a reasonable time.

11.6. Termination of the contract is not permitted if the lack of conformity is minor. The burden of proof in this regard lies with the Trader.

11.7. Upon termination of the contract, the Trader shall refund the amount paid no later than 14 days from the notification, using the same means of payment.

11.8. Scope of the Guarantee for Clothing, Footwear, and Textile Accessories

11.8.1. This clause is purely explanatory and does not limit the Consumer's statutory rights under the APDCDSSG, the CPA, and Directive (EU) 2019/771. Its purpose is to clarify the scope of the statutory guarantee in relation to the nature of clothing, footwear, and textile goods.

11.8.2. The statutory guarantee covers non-conformities with the contract resulting from:

  • manufacturing defects — for example, seams coming apart under normal use, fabric defects, non-functioning zippers, buttons or fasteners, soles or adhesives coming off;
  • poor quality of materials or workmanship;
  • non-conformity with the description, declared composition, size, or other essential characteristics of the Goods stated on the Website;
  • hidden defects which could not have been detected through a reasonable inspection at the time of receipt;
  • significant discrepancy between the actual colours and tones of the Goods and those advertised, beyond normal deviations from Website photographs.

11.8.3. The statutory guarantee does not cover non-conformities resulting from:

  • normal wear and tear arising from the ordinary use of the Goods, including gradual fading of colours from washing and use, fabric stretching, sole wear, darkening, and aesthetic ageing;
  • failure to follow the care instructions stated on the Goods' label or in the accompanying documentation (washing temperature and programme, ironing, dry-cleaning, drying);
  • improper, inappropriate, or excessive use (for example, using a sports T-shirt as workwear, or using city shoes for mountain hiking);
  • damage caused intentionally or negligently by the Consumer or third parties (snags, burns, chemical stains, tears due to careless dressing);
  • aesthetic changes that are a normal consequence of using the Goods;
  • changes caused by chemicals, perfumes, cosmetics, sweat, deodorants, or other substances that have come into contact with the Goods during use.

11.8.4. Burden of proof: Pursuant to Article 33 of the APDCDSSG, any lack of conformity which becomes apparent within one year of delivery is presumed to have existed at the time of delivery, unless the Trader proves otherwise, for example through expert assessment. After the first year, the burden of proof passes to the Consumer.

11.8.5. Expert assessment: In the event of a dispute regarding the cause of non-conformity, the Trader has the right to commission an expert assessment of the Goods by the manufacturer or an independent assessor. The results of the assessment shall be provided to the Consumer in writing.

11.8.6. Expected service life: When assessing non-conformity, account shall be taken of the nature of the Goods, their price, the intended use, the manner of use by the Consumer, and the generally accepted expectations regarding the quality and durability of such type of product.

12. Complaints and Claims

12.1. The Consumer may submit a complaint through:

  • email: support@hype-store.eu
  • the standard form on the Website

12.2. When submitting a complaint, the Consumer shall provide:

  • their name and contact address;
  • the subject matter of the complaint;
  • the preferred remedy;
  • the amount claimed (if applicable);
  • evidence of purchase (invoice, receipt, order).

12.3. The Trader shall examine the complaint within 30 days of receipt and inform the Consumer of the decision.

12.4. The Trader maintains a register of complaints in which every complaint received is recorded in accordance with the requirements of the CPA.

13. Trader's Liability

13.1. The Trader is liable, without limitation, for damages caused intentionally or by gross negligence.

13.2. For ordinary negligence in breach of a material contractual obligation, the Trader's liability is limited to damages foreseeable at the time of the conclusion of the contract.

13.3. No limitation of liability in these General Terms and Conditions shall affect the mandatory rights of the Consumer under the CPA, the APDCDSSG, the Bulgarian Obligations and Contracts Act, or other applicable laws that protect consumers.

13.4. The Trader is not liable for force majeure, acts or omissions of third parties (including couriers), temporary interruptions of the Website due to technical maintenance, or other circumstances beyond the Trader's control.

14. Data Protection

14.1. The Trader is a controller of personal data within the meaning of Regulation (EU) 2016/679 (GDPR).

14.2. The processing of personal data is carried out in accordance with a separate Privacy Policy available at: https://hypestore.bg/privacy-policy.

14.3. The Consumer has all rights under the GDPR, including the right of access, rectification, erasure, restriction of processing, data portability, objection, and the right to lodge a complaint with the Bulgarian Commission for Personal Data Protection (CPDP).

15. Copyright and Intellectual Property

15.1. All content on the Website (texts, images, logos, design, software, databases) is the property of the Trader or its licensors and is protected by applicable law.

15.2. The Consumer is granted a limited, non-exclusive, and non-transferable right to use the Website for personal, non-commercial purposes.

15.3. Reproduction, distribution, modification, or other use of the content without the express written consent of the Trader is prohibited.

16. Alternative Dispute Resolution

16.1. In the event of a dispute, the Consumer may contact:

  • Commission for Consumer Protection (CCP) Address: 4A Slaveykov Square, floors 3, 4, and 6, 1000 Sofia, Bulgaria Phone: +359 700 111 22 Website: https://kzp.bg

  • Conciliation Commissions at the CCP for alternative dispute resolution (ADR)

16.2. For online disputes, the Consumer may use the Online Dispute Resolution (ODR) Platform of the European Commission: https://ec.europa.eu/consumers/odr/

16.3. The Trader undertakes to cooperate in good faith in alternative dispute resolution procedures.

17. Applicable Law and Jurisdiction

17.1. These General Terms and Conditions and any contract concluded on the basis thereof shall be governed by the laws of the Republic of Bulgaria.

17.2. For Consumers habitually resident in another EU Member State, the mandatory consumer protection provisions of their country of residence shall apply where they are more favourable to the Consumer (in accordance with Regulation (EC) No 593/2008 — Rome I).

17.3. Disputes between the parties shall be resolved through negotiations. Where no agreement is reached, the competent court shall be:

  • the court at the Trader's registered office — for disputes in which the Consumer is the claimant;
  • the court at the Consumer's place of residence — for disputes in which the Trader is the claimant against a Consumer residing in another EU Member State (pursuant to Regulation (EU) No 1215/2012 — Brussels Ia).

18. Amendments to the General Terms and Conditions

18.1. The Trader is entitled to amend these General Terms and Conditions at any time. Amended Terms shall be published on the Website and enter into force on the date of their publication.

18.2. For registered Consumers, the Trader shall notify them of substantial amendments by email at least 30 days before they enter into force. The Consumer has the right to object, in which case they may close their account.

18.3. Contracts already concluded shall be governed by the General Terms and Conditions in force at the time of their conclusion.

19. Final Provisions

19.1. If any clause of these General Terms and Conditions is declared invalid or unenforceable, this shall not affect the validity of the remaining clauses.

19.2. The non-exercise by the Trader of a given right shall not constitute a waiver of that right.

19.3. Communication between the parties shall be conducted in Bulgarian or English through the contact details provided.

19.4. These General Terms and Conditions shall enter into force on the date of their publication on the Website.

ANNEX 1: STANDARD WITHDRAWAL FORM

(Complete and return this form only if you wish to withdraw from the contract)

To: "Omicron Asset Management" EOOD (Hypestore) Address: 70 Dunav Street, 3rd floor, Serdika District, 1202 Sofia, Bulgaria Email: support@hype-store.eu

I/We* hereby give notice that I/we* withdraw from my/our* contract of sale of the following goods*/for the provision of the following service*:

Ordered on/received on:** ___________________

Name of consumer(s): ___________________

Address of consumer(s): ___________________

Signature of consumer(s) (only if this form is notified on paper): ___________________

Date: ___________________

*Delete as appropriate.

© 2026 "Omicron Asset Management" EOOD. All rights reserved.